Dive Into the New Age of
Performance Marketing

Demand Generation Services

Account Based Marketing

At MetaNova, we use an inverted approach to sales funneling in order to focus solely on qualified leads for our account-based marketing objectives. We start by examining your list and comparing it to our database to pinpoint organizations that are actively in search of a product or service that aligns with yours. Working in partnership with your sales team, we act as a supplementary component, keeping you informed of all developments through regular updates throughout our collaboration.

Marketing Qualified Lead's

We help B2B companies to speed up their pipeline by utilizing qualified Marketing Qualified Leads (MQLs). Our approach is to identify and provide high-quality leads that are likely to close quickly. We engage potential customers with precisely crafted nurturing campaigns, thoroughly qualifying them before they are passed on to the marketing team. With the most efficient connectors in the industry, your marketing team will be well-equipped to succeed. These top-notch leads convert quickly due to the in-depth customer insights and efficient lead-to-sale cycle. The result is increased team productivity and reduced lead costs. Our goal is to shorten the lead-to-revenue cycle by supplying relevant purchase data to your sales teams and ensuring they have all the information they need to close deals faster.

Sales Qualified Lead's

Sales Qualified Leads (SQLs) are a crucial component of any successful sales process.

We guarantee the conversion of Sales Qualified Leads (SQLs) by employing effective strategies such as:

Personalized Storytelling: We create a compelling narrative based on the visitor's needs and use it to make a personalized marketing approach that leads to conversion.

Active Listening: We engage in conversation with potential leads to demonstrate our understanding of their problems and show that we are focused on solving them, not just making a sale.

Effective Follow-up: Consistent follow-up ensures that potential leads don't slip through the cracks.

Lead Assessment: We carefully evaluate the lead's sales experience to determine if they are a fit to move forward as an SQL.

Efficiency: By optimizing your sales team, we allow them to focus solely on selling and nothing else, resulting in a quicker closure.

BANT Leads

We personalize our BANT qualifying process to fit the specific needs of each prospect at MetaNova. Our team of experts uses this framework with proficiency to fill your sales funnel with qualified leads. We identify potential prospects, help you connect with them through the most effective channels, and eliminate leads that are unlikely to convert. Our BANT services not only save your time and money, but also significantly boost your conversion rate and generate revenue. We take pride in providing our clients with accurate BANT campaigns and up-to-date information. Every BANT lead we produce is personally spoken to by a member of our sales team and goes through a rigorous quality assurance and BANT qualifying process.

Appointment Generation

Our appointment generation process delivers a high return on investment while also minimizing expenses for your company.

As one of the most critical and successful tactics in acquiring clients, appointment generation enables you to build a personal relationship with potential customers and gain their trust in your brand. Our skilled sales representatives will arrange for you to connect with a key decision-maker within the customer's organization who is familiar with your product or service and has expressed interest in purchasing it. Our lead generation team goes beyond basic introductions, providing a comprehensive overview of the prospects, creating context, and scheduling appointments with a comprehensive plan. We don't believe in short, unproductive meetings and go above and beyond by assisting you in preparing for the appointment with vital information on key challenges, discussion topics, recent updates, and any account-specific details

Confirmed Call Back Leads

Maximize customer satisfaction by offering only available callback times to prospects. Eliminate missed follow-up opportunities and lost revenue with our Confirmed Call Back (CCL) solution. Our CCL feature empowers your sales team to connect with prospects who have requested to hear back from you about your products and services. As experts in CCL, we ensure that our follow-up calls are both effective and professional. We provide clear instructions to prospects to help them better understand your offerings. Through our leads, your sales representatives have the chance to engage with prospects who have agreed to receive a callback or demo of your product or service. Our unique CCL lead generation approach, which combines online and offline tactics, aims to bring your business closer to closing deals and drive unparalleled growth.

Marketing And Data Base Services

Content Syndication

At Metanova, we specialize in crafting custom content to enhance visitor engagement and drive lead generation through content syndication. Our all-inclusive content marketing services make it easy for clients worldwide to receive top-notch content creation and marketing solutions. We handle everything from blogs and online tutorials to multimedia, ensuring that your brand is represented through unique and search engine-friendly content. Our content marketing approach not only drives leads, but it also strengthens your brand image among customers. If your website has great content but lacks traffic, it's like hiding your potential. That's where content syndication comes in. When done correctly, it can greatly enhance brand exposure, attract traffic, and generate leads. Our goal is to add value to client relationships by elevating product offerings through comprehensive and multi-faceted content syndication. Maximize your chances of connecting with the right prospects at the right time by leveraging our expertise in content syndication.

Event Promotion

B2B event promotion refers to the process of marketing and advertising business-to-business (B2B) events, such as trade shows, conferences, seminars, and webinars, to a targeted audience. The goal of B2B event promotion is to generate interest and attendance from relevant industry professionals, potential customers, and partners.

B2B event promotion strategies typically involve a mix of online and offline marketing channels, such as email marketing, social media advertising, search engine marketing, direct mail, and telemarketing. The content used for promotion includes event details, agenda, speakers, and other relevant information that is likely to appeal to the target audience. By effectively promoting B2B events, companies can enhance their brand awareness, establish thought leadership, and connect with new prospects and partners, ultimately driving business growth.

Market Research

Market research refers to the process of collecting and analyzing information about a particular business-to-business (B2B) market. This research is aimed at understanding the needs, preferences, behaviors, and trends of the target market in order to make informed business decisions and develop effective marketing strategies.

B2B market research typically involves collecting data from a variety of sources, including surveys, focus groups, interviews, online analytics, and secondary research such as industry reports and market analyses. The data is then analyzed and used to develop insights into the target market, including identifying customer pain points, assessing competition, understanding industry trends, and developing new products or services. B2B market research is critical for companies looking to enter new markets, expand their customer base, or improve their existing offerings. By leveraging market research insights, B2B companies can make data-driven decisions, improve customer satisfaction, and ultimately drive business growth.

Email Marketing

Email marketing typically involves creating a database of targeted prospects and customers, segmenting the list based on various criteria, and creating customized email campaigns that are relevant to each segment. The content of the emails can vary, but typically includes promotional offers, company news, thought leadership content, and other relevant information.

B2B email marketing is an effective way to reach a large number of prospects and customers in a cost-effective manner. By personalizing the content and targeting specific segments, B2B companies can improve the relevance and engagement of their emails, leading to higher open rates, click-through rates, and conversions. Additionally, B2B email marketing allows companies to track and analyze the performance of their campaigns, allowing for continuous improvement and optimization.

Intent Data

Intent data services are a type of marketing technology solution that allows B2B companies to track the online behavior of potential buyers and customers in order to gain insights into their interests and intentions. This data is used to understand which businesses are actively researching and showing interest in specific products or services.

B2B intent data is typically collected through various online sources, such as website visits, social media activity, and online search behavior. The data is then aggregated and analyzed to identify patterns and trends, which can be used to inform sales and marketing efforts.

Intent data services can be used to improve the effectiveness of B2B marketing and sales strategies, by allowing companies to target potential buyers with relevant content and messaging at the right time. By using intent data to gain insights into the interests and behavior of potential buyers, B2B companies can improve their lead generation efforts, shorten sales cycles, and ultimately drive more revenue.

Dive Into the New Age of Performance Marketing